Typography
Our typographic approach establishes a flexible system rooted in our brand typeface, Cash Sans. While it brings rigor and consistency, our usage of it can defy conventions and push typography into new and experimental forms.
Cash Sans
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Primary typeface
Our typeface is Cash Sans, a customized version of Söhne by Klim Type Foundry. A neo-grotesque sans serif, it offers a range of styles, allowing it to perform equally well in a variety of contexts: expressive headlines, body text, and small sizes.
Cash Sans
Cash Sans Mono
Weights
Cash Sans includes a range of weights across two families, Cash Sans and Cash Sans Mono.
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- Leading
- 120%
- Tracking (em)
- -20
- Tracking (%)
- -2%
Typesetting
Regular weight is our default for typesetting. Establishing this typographic hierarchy helps to alleviate any confusion on which weights and widths are our principal styles. Ideal for moments where clear communication and brand recognition take priority over typographic expression and experimentation.
Bespoke usage
For moments that call for greater expression, typography can move beyond strict rules and become a central visual element within the composition. Cash Sans may be used more freely—pushing scale, spacing, orientation, and contrast.
In select cases, bespoke or display typography can be introduced, provided it is clearly distinct from our typeface. These moments allow for experimentation, adding character, dimensionality, and a more human, crafted quality to the brand.
Features
Ensure high-quality typesetting by enabling OpenType features where appropriate.
Abenaki, Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Amis, Anuta, Aragonese, Aranese, Aromanian, Arrernte, Arvanitic (Latin), Asturian, Atayal, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bislama, Bosnian, Breton, Cape Verdean Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Chickasaw, Cimbrian, Cofán, Corsican, Creek, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Delaware, Dholuo, Drehu, Dutch, English, Esperanto, Estonian, Faroese, Fijian, Filipino, Finnish, Folkspraak, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Gooniyandi, Greenlandic (Kalaallisut), Guadeloupean Creole, Gwich’in, Hän, Hawaiian, Hiligaynon, Hopi, Hotcąk (Latin), Hungarian, Icelandic, Ido, Ilocano, Indonesian, Interglossa, Interlingua, Irish, Istro-Romanian, Italian, Jamaican, Javanese (Latin), Jèrriais, Kala Lagaw Ya, Kapampangan (Latin), Kaqchikel, Karakalpak (Latin), Karelian (Latin), Kashubian, Kikongo, Kinyarwanda, Kiribati, Kirundi, Klingon, Kurdish (Latin), Ladin, Latin, Latino sine Flexione, Latvian, Lithuanian, Lojban, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Manx, Māori, Marquesan, Megleno-Romanian, Meriam Mir, Mirandese, Mohawk, Moldovan, Montagnais, Montenegrin, Murrinh-Patha, Nagamese Creole, Ndebele, Neapolitan, Ngiyambaa, Niuean, Noongar, Norwegian, Novial, Occidental, Occitan, Oshiwambo, Ossetian (Latin), Palauan, Papiamento, Piedmontese, Polish, Portuguese, Potawatomi, Q’eqchi’, Quechua, Rarotongan, Romanian, Romansh, Rotokas, Sami (Inari Sami), Sami (Lule Sami), Sami (Northern Sami), Sami (Southern Sami), Samoan, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Seri, Seychellois Creole, Shawnee, Shona, Sicilian, Silesian, Slovak, Slovenian, Slovio (Latin), Somali, Sorbian (Lower Sorbian), Sorbian (Upper Sorbian), Sotho (Northern), Sotho (Southern), Spanish, Sranan, Sundanese (Latin), Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tok Pisin, Tokelauan, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Tzotzil, Uzbek (Latin), Venetian, Vepsian, Volapük, Võro, Wallisian, Walloon, Waray-Waray, Warlpiri, Wayuu, Welsh, Wik-Mungkan, Wiradjuri, Wolof, Xavante, Xhosa, Yapese, Yindjibarndi, Zapotec, Zulu, Zuni
Languages
As Block’s brands continue to expand globally, broad language support is essential to maintaining a consistent and recognizable visual identity across cultures. Included is a list of the languages currently supported by our typeface.